Branding Update
A fresh opportunity to tell our story – who we are as an enterprise and where we’re going.
Olympic Steel is a large, national enterprise made up of many established and well-respected brands.
We are a public metals service center built on a long-standing foundation of trustworthy service, traded on NASDAQ as ZEUS and offering a wide range of products across a growing geographic footprint.
We know that. And, we need to make sure that people outside our Company – current and potential customers, employees, vendors, investors and industry and community partners – know it, as well.
To help spread the message, we’re giving our branding a refresh:
New Icon Graphic
An icon is a symbol – a visual representation, shorthand for a broader concept.
By adding an icon to the existing Olympic Steel logo (and having the ability to utilize the icon as a stand-alone logo from time to time), we are incorporating the notion of ZEUS (our enterprise stock symbol) in what will, ideally, become a recognizable symbol for the Company as a whole.
New Enterprise “Tagline”
A tagline is a phrase or slogan – a memorable description that becomes identified with a brand.
The metal you need. The company you can trust.
With a tagline at the enterprise (ZEUS) level, we can represent Olympic Steel as a whole – what we do as a Company, what we offer and how we want to be remembered (or “known”) as an organization.
Bringing It All Together
These additional features were identified to help promote and strengthen the Olympic Steel brand. (These enhancements are aimed at the enterprise level. We will continue to recognize and promote the many distinct and well-established brands that make up the Olympic Steel portfolio.) They were identified over a period of market research and with feedback from our Commercial and Leadership teams with an eye toward who we are, how we want to be recognized in the industry and our local communities and how we want to be known by our customers.
It’s important to note that the core Olympic Steel logo/image and our name are NOT changing. We are still Olympic Steel. These new elements simply present us with a fresh opportunity to tell our story and emphasize the enterprise we are today, as well as our plans for sustainable, safe and profitable growth.
New Branding Materials and Files
Find everything you need, accessible 24/7 – in the office and on the go – on IamOlympicSteel.com – Our Brand: https://iamolympicsteel.com/our-brand/
- New logo files and style guide
- Photos and video from across the Company
You can access the digital files listed above on SmugMug, as well.
Also, check out our updated website: https://olysteel.com/
And, our online “swag” store for Olympic Steel and subsidiary brand merchandise: www.ourbrandstudio.com/olympicsteel
Our Next Steps
- Updates to commercial division cards, line cards and templates. This will take place over time.
- Discussions with each of our subsidiary brands to develop similar style guides and resource libraries.
- Additional photography and video updates to the “Our Brand” page on com and SmugMug.com. (Both sites are available any time and from any device.)
We’ll continue to share updates via IamOlympicSteel.com and add resources to OSSIE-Marketing, where possible. Also, be sure to follow us on social media across all of our brands and like/share content with your network.
Branding Support
Need help accessing or using the new branding materials? Looking for customer communications for a key customer or other important stakeholder?
Contact a member of the Corporate Communications & Marketing team via CompanyCommunications@olysteel.com.
