Social Media Made Simple: A New Series Just for You
Social media isn’t just for scrolling – it’s a tool to connect, learn and build relationships. But like any tool, its value depends on how you use it. How can you go beyond just scrolling and make it work for you – without overthinking it?
Ever scroll through social media and wonder if you should be doing more? Maybe you’ve seen colleagues sharing industry news, engaging with posts, or getting noticed by key connections—and thought, I’d love to do that…but I bet there’s a complicated, time-consuming strategy behind it all.
You’re in the right place—because yes, there’s a strategy, but no, it doesn’t have to be complicated or time-consuming.
Welcome to Social Media Made Simple, a new article series designed to help you get more out of social media—without overcomplicating it. Whether you’re new to social media or just looking for quick tips to boost your presence, we’ll break it down into simple, actionable steps.
Why Social Media Matters
Here’s the thing: Social media isn’t just for scrolling—it’s a powerful tool! When used strategically, it helps you build relationships, stay in the know, and show off your expertise while also shining a light on all the great things happening at Olympic Steel. The stronger our collective presence, the more opportunities we create—for ourselves, for Olympic Steel, and for the future of our industry.
Social media also isn’t just a trend—it works. If it didn’t, businesses, industry leaders, and professionals wouldn’t rely on it to stay connected, visible, and ahead of the curve. But they do—because there’s power in being part of the conversation, even when you’re not face-to-face. And that power is made possible by social media.
The bad news? The conversations are happening with or without you. The good news? You don’t need every tool or hours of screen time to see results. A few small, intentional actions can go a long way. So, why not jump in and make an impact?
Let’s get started with the essentials—more on why it’s worth your attention:
- Stay connected. Whether engaging with colleagues, industry leaders, or potential customers, social media keeps professional relationships active—even when you’re not in the same room.
- Stay informed. Industry trends and company updates move fast. Following the right people and organizations keeps you ahead instead of playing catch-up.
- Build credibility. Engaging with relevant content—liking, commenting, or sharing—reinforces your expertise and keeps you visible.
- Benefit yourself and Olympic Steel. When you positively engage with industry conversations and company content you strengthen Olympic Steel’s presence while also growing your own professional brand.
Here are three quick steps that’ll help you get more from your socials today:
- Follow the right accounts. Stay informed by following Olympic Steel and key players in steel, manufacturing, and logistics. We’ll share more about those key players in a future article. For now, here’s quick access to social pages for the entire Olympic Steel Family of Brands: https://qrco.de/SocialAccts
- Engage with content. Scroll across a post that caught your eye? Share it to your page or give it a “like” or comment! Not sure what to say? Even a simple “Great insight!” or “Thanks for sharing!” helps!
- Update your LinkedIn profile. Keep your title, experience, and photo current so people can easily find and connect with you. Think of it as your digital business card—make sure it’s working for you.
What’s Next?
This is just the beginning! Up next, we’ll cover hashtags, tagging, and how to get your posts in front of the right people—without adding extra work to your day. Stay tuned!
